patek philippe advertising 2016 | patek philippe generations campaign patek philippe advertising 2016 Rewind How Patek Philippe Changed Watch Advertising Forever By Appealing To Moms & Dads. The iconic "Generations" campaign has been going strong for decades – and .
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This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.” That wouldn’t be very Patek Philippe, now would it? Steele headed up a pitch competition from a handful of top European advertising .
With its understated, elegant graphic style that reflects the image of Patek Philippe timepieces, the Patek Philippe Magazine appears twice a year with a circulation of 285,000 copies sent to . As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their . New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to . Rewind How Patek Philippe Changed Watch Advertising Forever By Appealing To Moms & Dads. The iconic "Generations" campaign has been going strong for decades – and .
This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”
That wouldn’t be very Patek Philippe, now would it? Steele headed up a pitch competition from a handful of top European advertising agencies, including London-based Leagas Delaney. Principle Tim Delaney led the agency's pitch team, and got right into it.
With its understated, elegant graphic style that reflects the image of Patek Philippe timepieces, the Patek Philippe Magazine appears twice a year with a circulation of 285,000 copies sent to owners of Patek Philippe watches in nearly 175 countries; this is equivalent to a readership of about 600,000 people. As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation." New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept.
Rewind How Patek Philippe Changed Watch Advertising Forever By Appealing To Moms & Dads. The iconic "Generations" campaign has been going strong for decades – and for good reason.12/9/2016 - Article discusses the merits of Patek Philippe’s famed advertising campaign that took the world by storm when it was launched in 1996, quoting Professor Tim Calkins.
New Airs – 2016. Another highly elegant entry in the series, this spot keeps the chic black and white aesthetic but has a much more global focus to it, as it spotlights families spending time together in Los Angeles, Bangkok, Sydney, Geneva, and New York.
By Harper’s Bazaar Singapore Team - published 15 Dec 2016. "You never actually own a Patek Philippe. You merely look after it for the next generation." That iconic tagline came from the Generations advertising campaign which launched in the autumn of 1996. Our current advertising campaign captures the essence: "You never actually own a Patek Philippe. You merely look after it for the next generation." The longevity of our timepieces will some day give your descendants the exclusive .
This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.” That wouldn’t be very Patek Philippe, now would it? Steele headed up a pitch competition from a handful of top European advertising agencies, including London-based Leagas Delaney. Principle Tim Delaney led the agency's pitch team, and got right into it.
With its understated, elegant graphic style that reflects the image of Patek Philippe timepieces, the Patek Philippe Magazine appears twice a year with a circulation of 285,000 copies sent to owners of Patek Philippe watches in nearly 175 countries; this is equivalent to a readership of about 600,000 people. As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."
patek philippe watch advertising
New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. Rewind How Patek Philippe Changed Watch Advertising Forever By Appealing To Moms & Dads. The iconic "Generations" campaign has been going strong for decades – and for good reason.12/9/2016 - Article discusses the merits of Patek Philippe’s famed advertising campaign that took the world by storm when it was launched in 1996, quoting Professor Tim Calkins.New Airs – 2016. Another highly elegant entry in the series, this spot keeps the chic black and white aesthetic but has a much more global focus to it, as it spotlights families spending time together in Los Angeles, Bangkok, Sydney, Geneva, and New York.
By Harper’s Bazaar Singapore Team - published 15 Dec 2016. "You never actually own a Patek Philippe. You merely look after it for the next generation." That iconic tagline came from the Generations advertising campaign which launched in the autumn of 1996.
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patek philippe advertising 2016|patek philippe generations campaign