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The logo symbolized a new, modern Burberry, and Tisci placed it prominently on all sorts of garments, from drawstring hoodies to lace gowns. Now, Daniel Lee, the former . British heritage brand Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface. The logo symbolized a new, modern Burberry, and Tisci placed it prominently on all sorts of garments, from drawstring hoodies to lace gowns. Now, Daniel Lee, the former Bottega Veneta.
British heritage brand Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface.
The new logo introduces the traditional Burberry lettering in a thin and elegant font. Meanwhile, its classic horse emblem is previewed with an illustrative outline in white and deep blue. According to Burberry, "The original Equestrian Knight Design was the winning entry of a public competition to design a new logo, circa 1901. The design features the Latin word 'Prorsum' meaning 'Forwards'." But it's that new wordmark that's getting everyone talking. Accompanying the imagery is the evolution of the Burberry logo and Equestrian Knight Design (EKD). The new Burberry logo is archive inspired. The original Equestrian Knight Design was the winning entry of a public competition to design a new logo, circa 1901.
Burberry has revealed its new archive-inspired logo and serif wordmark, debuting the heritage brand’s new ode to Britishness in a campaign led by new chief creative officer Daniel Lee. Unlike the blocky sans-serif mark that Gobbetti and Tisci introduced, the new logo has extended, softly curved letters. The company also unveiled a new version of its equestrian knight emblem, which now sports a flag bearing the Latin phrase “Prorsum” (meaning “Forward”). That Lee and new Burberry CEO Jonathan Akeroyd have decided to not only reintroduce a serifed logo (albeit a minimal one), but also the brand’s equestrian knight ‘Prorsum’ logo – first. There's a valuable lesson as to why Burberry rebranded back to their original logo design. In this article, we will cover why Burberry rebranded and what we can learn from it for our own brand.
In a press release launching its new era, the British luxury brand say: “The new Burberry logo is archive inspired. The original Equestrian Knight Design was the winning entry of a public competition to design a new logo, circa 1901. The design features the Latin word ‘Prorsum’ meaning ‘Forwards’.”
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The logo symbolized a new, modern Burberry, and Tisci placed it prominently on all sorts of garments, from drawstring hoodies to lace gowns. Now, Daniel Lee, the former Bottega Veneta. British heritage brand Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface.
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The new logo introduces the traditional Burberry lettering in a thin and elegant font. Meanwhile, its classic horse emblem is previewed with an illustrative outline in white and deep blue. According to Burberry, "The original Equestrian Knight Design was the winning entry of a public competition to design a new logo, circa 1901. The design features the Latin word 'Prorsum' meaning 'Forwards'." But it's that new wordmark that's getting everyone talking. Accompanying the imagery is the evolution of the Burberry logo and Equestrian Knight Design (EKD). The new Burberry logo is archive inspired. The original Equestrian Knight Design was the winning entry of a public competition to design a new logo, circa 1901.
Burberry has revealed its new archive-inspired logo and serif wordmark, debuting the heritage brand’s new ode to Britishness in a campaign led by new chief creative officer Daniel Lee. Unlike the blocky sans-serif mark that Gobbetti and Tisci introduced, the new logo has extended, softly curved letters. The company also unveiled a new version of its equestrian knight emblem, which now sports a flag bearing the Latin phrase “Prorsum” (meaning “Forward”). That Lee and new Burberry CEO Jonathan Akeroyd have decided to not only reintroduce a serifed logo (albeit a minimal one), but also the brand’s equestrian knight ‘Prorsum’ logo – first.
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There's a valuable lesson as to why Burberry rebranded back to their original logo design. In this article, we will cover why Burberry rebranded and what we can learn from it for our own brand.
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