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In 2020, Rolex substantially dropped its production by a whopping 19 percent. In numbers, this translated to 140,000 and a total production of 810,000 timepieces for the whole year. It also meant a total drop in the annual turnover by 14 .
This is according to a report by Morgan Stanley that stated Rolex has .
In 2020, Rolex substantially dropped its production by a whopping 19 percent. In numbers, this translated to 140,000 and a total production of 810,000 timepieces for the whole year. It also meant a total drop in the annual turnover by 14 percent year .
This is according to a report by Morgan Stanley that stated Rolex has consolidated its lead at the top during the pandemic, increasing its market share to 24.9% in 2020, up from 22% in 2019.
According to new data compiled by WatchPro, the iconic Geneva maker accounted for one-quarter of the industry’s total turnover in 2020. Rolex generated approximately .5 billion (CHF 8.
Sales of CHF 8 billion at wholesale for Rolex translates to over CHF 12 billion at retail, excluding VAT. The Morgan Stanley estimate — which Rolex will not confirm — increases the brand’s stranglehold on the global market for luxury Swiss watches, giving it a 29% share of total sales at retail. Rolex's growth has continued year after year, in 2020 it reached 4.4 billion, producing about 810,000 pieces, a result also influenced by Covid, in 2021 it almost doubled its revenue by touching 8 billion with 1,050,000 pieces produced, in 2022 it grew by +15.5% with 9.3 billion in revenue and 1,200,000 pieces produced, and in 2023 it reached . Morgan Stanley estimates the total turnover of Rolex at about CHF 4,420 billion (in wholesale value) or CHF 7,956 billion (in retail value), with an approximate 810,000 units sold in 2020. This results in an average price of almost CHF 10,000 per watch (excl. VAT). Sales at Rolex rise to CHF 9.3 billion, over CHF 2 billion more than the combined turnover of all watchmakers at Swatch Group and Richemont.
Turnover for Rolex dropped by 14% to CHF 4.42 billion, according to a Morgan Stanley and LuxConsult research paper on the Swiss watch industry in 2020 thanks to an average increase in price per watch of around 5%. Estimate change in market share in 2020 by Group. Despite a 15 percent decline in sales Rolex emerged as the top brand in terms of revenue for the luxury watch industry last year. According to Morgan Stanley’s report, the brand sold 810,000 watches with an estimated net sales of CHF 4.4 billion. According to Morgan Stanley’s annual report on the Swiss watch industry, Rolex turnover reached CHF 8.1 billion in 2021. This represents 29 percent of the market, up from its market share of 25 percent a year prior.
In 2020, Rolex substantially dropped its production by a whopping 19 percent. In numbers, this translated to 140,000 and a total production of 810,000 timepieces for the whole year. It also meant a total drop in the annual turnover by 14 percent year . This is according to a report by Morgan Stanley that stated Rolex has consolidated its lead at the top during the pandemic, increasing its market share to 24.9% in 2020, up from 22% in 2019. According to new data compiled by WatchPro, the iconic Geneva maker accounted for one-quarter of the industry’s total turnover in 2020. Rolex generated approximately .5 billion (CHF 8. Sales of CHF 8 billion at wholesale for Rolex translates to over CHF 12 billion at retail, excluding VAT. The Morgan Stanley estimate — which Rolex will not confirm — increases the brand’s stranglehold on the global market for luxury Swiss watches, giving it a 29% share of total sales at retail.
Rolex's growth has continued year after year, in 2020 it reached 4.4 billion, producing about 810,000 pieces, a result also influenced by Covid, in 2021 it almost doubled its revenue by touching 8 billion with 1,050,000 pieces produced, in 2022 it grew by +15.5% with 9.3 billion in revenue and 1,200,000 pieces produced, and in 2023 it reached .
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Morgan Stanley estimates the total turnover of Rolex at about CHF 4,420 billion (in wholesale value) or CHF 7,956 billion (in retail value), with an approximate 810,000 units sold in 2020. This results in an average price of almost CHF 10,000 per watch (excl. VAT).
Sales at Rolex rise to CHF 9.3 billion, over CHF 2 billion more than the combined turnover of all watchmakers at Swatch Group and Richemont. Turnover for Rolex dropped by 14% to CHF 4.42 billion, according to a Morgan Stanley and LuxConsult research paper on the Swiss watch industry in 2020 thanks to an average increase in price per watch of around 5%.
Rolex turnograph on chrono 24
Estimate change in market share in 2020 by Group. Despite a 15 percent decline in sales Rolex emerged as the top brand in terms of revenue for the luxury watch industry last year. According to Morgan Stanley’s report, the brand sold 810,000 watches with an estimated net sales of CHF 4.4 billion.
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